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Google's AdWords Workshop

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Community Business College regularly offers businesses classes on how to conduct online marketing, including instruction on using Google to help organizations improve their businesses.
Today, we had a workshop based on Google’s “Hangout” sessions to help people who want to use Google’s AdWords to their advantage. This is the first of a 3-part series.
“Take Aways” from Session 1


Here are the best tips from the Google AdWords session:
1.The first, and most important tip, is to make your ads relevant.

Making your ads relevant means thinking about how people might specifically be searching for your type of business online. It’s not enough, for example, to just say you want to use the keyword “flowers” if you’re a florist. Why? Because people searching for the word “flowers” can be agronomists, horticulturists, silk flower artists, etc. The goal of good AdWords is to narrow your scope enough to fit your particular clients.
2.Use very specific landing pages to match your ad.
When people click …